Digital City Light
A new age of outdoor advertising has begun.
A milestone in the history of Austrian outdoor advertising. For the first time, Digital Out of Home Upper Austria offers high-resolution digital City Lights at exclusive locations in the centre of the provincial capital Linz. Digital Out of Home guarantees the highest attention values through a moving overall image. You have the opportunity to present your product in a modern, innovative way and as your own story. Stand-alone or as an ideal combination to analogue campaigns.
The screens offer an impressive moving overall image that is an ideal extension to online advertising. Digital City Lights are fast, variable and innovative and are booked in the length of a 10-second spot in a loop of 60 seconds. There are no limits to your wishes.
Immerse yourself in the world of digital outdoor advertising, combine reach, high-resolution moving images and smart content at busy exclusive locations in urban environments.
Your advantages at a glance
Digital Media guarantees highest attention values through a moving overall picture.
Exclusive locations in urban areas
Advertising on high-resolution screens using moving images
Premium advertising in the out-of-home sector
Bring brands to life
Increased advertising recall through dynamic advertising
Attractive advertising environment
Important information at a glance
| Networks | Number of screens | Spot length | Thousand - Contact - Price (TCP) |
|---|---|---|---|
| Linz Deluxe | 7 | 10 seconds | 16,40 |
| Linz City | 8 | 10 seconds | 8,10 |
Start day: Monday; runtime: 7 days; loop: 60 sec.; spot length: 10 sec. (extended spot length on request); disposition flat rate: € 438.00
(max. 3 spots possible). With start date 13.11.23 until incl. start date 18.12.23 a surcharge on the rental costs of 15 % applies.
Standorte Linz
| Plz. | Adresse | Standort-Nr. | Kategorie |
|---|---|---|---|
| 4040 | Hauptstraße 1-5 | 9601 | Linz City |
| 4040 | Hauptstraße 4 (Ars Electronica Center) | 9602 | Linz Deluxe |
| 4020 | Untere Donaulände 1 (Lentos) | 9603 | Linz City |
| 4020 | Hauptplatz 11 | 9604 | Linz Deluxe |
| 4020 | Landstraße 3 / Taubenmarkt | 9605 | Linz Deluxe |
| 4020 | Spittelwiese 3 | 9606 | Linz Deluxe |
| 4020 | Friedensplatz 2 | 9607 | Linz City |
| 4020 | Landstraße 71 / Eingang Schillerpark | 9608 | Linz City |
| 4020 | Landstraße / Stelzhamerstraße geg. 2 (Volksgarten) | 9609 | Linz City |
| 4020 | Wiener Straße geg. 42 (Herz-Jesu-Kirche) | 9610 | Linz City |
| 4020 | Wiener Straße 33 / Hamerlingstraße | 9611 | Linz City |
| 4020 | Volksgartenstraße 36 / Weingartshofstraße (bei ÖGB/AK) | 9612 | Linz City |
| 4020 | Harrachstraße geg. 4 / OK-Platz | 9613 | Linz Deluxe |
| 4020 | Bethlehemstraße geg. 2 / Landstraße | 9614 | Linz Deluxe |
| 4020 | Promenade bei 16 / nahe Landhaus | 9615 | Linz Deluxe |
| 4020 | Hessenplatz nahe 16-18 / Bismarckstraße | 9616 | Linz City |
| 4020 | Graben nahe 16 / Dametzstraße | 9617 | Linz Deluxe |
| 4020 | Hauptstraße / nahe 26 | 9618 | Linz City |
TV spots
Please note that TV spots can only be played on our screens to a limited extent. Since sound reproduction is prohibited, the TV spot must be modified so that the advertising message can be conveyed without sound.
DOOHO GmbH will keep the advertising material for 6 months after the end of the advertising measure. If no written request for return is received by this time, DOOHO GmbH is entitled to destroy the material sent.
Copyright
The advertising concept developed by DOOHO GmbH on behalf of the customer for an advertising order, as well as the e.g. computer graphic implementation of an advertising concept, are protected works, in particular in accordance with the Copyright Act. The customer has the right to use these works also for the advertising appearance in another medium against payment of a usage fee to be agreed in writing in each individual case.
Animation and data processing
Visual dynamic motifs are permitted on our Digital Outdoor Screens. For reasons of traffic safety, the following must be observed when animating for the Digital Outdoor Screens:
two image changes within ten seconds
only slow animation of partial areas - about 1-2 seconds per image build-up
smooth transitions and no jerky, flashing, flickering or flickering animations
no flying in from the right and/or left
| Data requirement for prefabricated spot | ||
|---|---|---|
| 9:16 Portrait (WxH) - 1080 x 1920 px | ||
| Export | ||
| ile Container/Video Codec | .mov/h264 | .mp4/VC-1 (WMV9) or h264 |
| Frame Rate | 25 p | 25 p |
| Aspect Ratio | Square Pixel | - |
| Encoding | - | VBR, 2 pass |
| Maximum Bit Rate | - | 26 Mbps |
| File naming: KW[Nr]_[client name]_[site number]_[network].[file extension]. |
| Data request for spot animation | ||
|---|---|---|
| Export | Static | Animated |
| Format | JPEG, PNG | EPS, AI, PSD, INDD |
| Resolution | 300 dpi | 300 dpi |
| Size | 1080 x 1920 px | 1080 x 1920 px |
| Colour mode | RGB | RGB |
| Image elements | - | in separate layers |
| Text elements | - | in separate layers |
| Text layer | - | rasterised or include OpenType font (.TTF, .OTF)*. *several possibilities of text animation |
*several possibilities of text animation
| Video formats | |
|---|---|
| Format | 9:16 portrait (WxH) - 1080 x 1920 px/16:9 landscape (WxH) - 1920 x 1080 px |
| File Containers / Video Codecs | MP4/VC-1 (WMV9) or h264/25p |
| Frame rate | MOV/h264/25p |
Advertising combinations
City Light campaigns are often combined with these media:
