OSA - Outdoor Server Austria
Our contacts are not just contact opportunities. Thanks to OSA, real eye contact with our advertising media can be recorded.
All our advertising media in the poster (from 16-sheet format), City Light and Premium Board segments as well as all digital sites are recorded on the basis of OSA standards. This enables booking on the basis of gross contacts and CPMs.
The Outdoor Server Austria is the world's most modern planning platform with integrated efficiency measurement for outdoor advertising. The OSA certificate provides reliable information about the analogue and digital advertising media measured according to internationally valid criteria, which have been subjected to a detailed evaluation and classification in the new OSA. The certificate serves as proof of compliance with the relevant quality standards, in particular for determining the advertising media contact calculated on the basis of international visibility studies. This advertising media contact - which can certainly be described as the strictest or hardest contact term - is considered the non-plus-ultra in international media research. The advertising media contact, also known as visibility adjusted contact, reflects the contacts actually achieved by an OoH medium; in the case of a digital screen, the contacts of the respective adverts are considered.
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