170 Years of Sparkasse Oö. is Transport Media Subject of the Month December

Linz: An anniversary all in blue and full of confidence: 170 years of Oberösterreichische Sparkasse. A city runner with a total look. With the well-known slogan: #glaubandich. Upper Austria's traditional savings bank celebrates its 170th birthday. Out of Home, of course, because the Sparkasse has moved Upper Austria. Transport Media is the ideal carrier of this message.

The Transport Media Award is an initiative of the leading Austrian Out of Home companies and, together with a jury of experts, selects the best campaigns from Vienna, Linz, Klagenfurt, Graz, Salzburg and Tyrol every month.

Client: Sparkasse Upper Austria
Agency: Gruppe am Park
Format: Tram in total look