Employer branding in outdoor advertising
Employer branding is becoming increasingly important for many industries. In times of a shortage of skilled workers, the fight for the best talents is becoming a decisive competitive factor. Positioning the employer brand to distinguish oneself from others is an important step in this process. In addition to a sustainable internal strategy, the targeted use of marketing instruments is of great importance. Many companies specifically rely on the strength of outdoor advertising when it comes to standing out from the crowd as an employer and communicating advantages such as above-average social benefits, an open corporate culture, social commitment, etc.
This trend is also becoming increasingly visible in Upper Austria. Successful international companies such as Rubblemaster HMH GmbH, BRP-Rotax GmbH & Co KG, Fabasoft Group, TGW Logistic Group GmbH and many more rely on the first-class media of Werbering in the field of out-of-home advertising.
If you would also like to implement an effective employer branding campaign, we would be happy to advise you!
Mag. Günther Herzog