JKU's technology campaign relies on digital media

The Johannes Kepler University (JKU) based in Linz is launching a new campaign. The modern technical and scientific courses offered at the Linz Institute of Technology (LIT) are presented in seven subjects. At the same time, visionary professions are highlighted - an outlook into an exciting future. The campaign, developed by the renowned Linz advertising agency kest in cooperation with Forafilm, shows the potential of the JKU and gets to the heart of the disciplines, dream jobs and future topics.

Linz Institute of totally exciting Technology". - In a large-scale online and offline presence, we bring to the point in a tongue-in-cheek manner what studies at our university are based on: excellent research and teaching, a direct exchange between professors, scientists and students, and a campus that is unique in its quality in Austria," explains Rector Meinhard Lukas.

In outdoor advertising, the innovative technology of Digital Out of Home was consistently used. On the new digital City Lights in Linz, as well as in the cities of Vienna, Salzburg and Graz, the trendy spots were played out in public spaces.

Client: JKU

Agency: kest

If you would also like to implement an innovative digital media campaign, we would be happy to advise you!

Mag. Günther Herzog
guenther.herzog@werbering.at
0732 738261-53