The tramway in Linz forms the backbone of the urban public transport system in the Upper Austrian capital. It is operated by Linz Linien, a division of the municipal Linz AG. Four lines operate (a fifth line goes to the Pöstlingberg), two of which have also served the neighbouring communities of Leonding, Pasching and Traun since 2011 and 2016 respectively.
The tram is not only one of the most popular means of transport in the city, it is also an integral part of the cityscape. 86 million passengers are recorded by Linz Linien every year, impressively demonstrating that this means of public transport is heavily used. The design of the advertising message on trams can be done in an eye-catching all-round style (total look) or with a no less attractive partial wrap in which the window areas are left out.
Advertising on trams is generally characterized by high advertising recall and is perceived as particularly appealing.
Your advantages at a glance
The tram shapes the Linz cityscape and offers space for your advertising message.
86 million passengers per year (Linz Linien)
Rolling advertising ambassador in the urban environment
Advertising is perceived as appealing
High advertising recall
Important information at a glance
|Cityrunner 1 / Cityrunner 2, 40m length||Cost, price per month|
Route : Alternating on all four lines 1, 2, 3 and 4.
The production, application and removal of the foils is carried out by the advertising ring. The costs are covered by the client.
Please send the design template in advance for approval by Linz Linien.
Minimum term for a Total Look is usually one year, partial advertising can be booked for one month or longer
Design templates Cityrunner 2 Total Look
(.PDF, .ai, .indd)
Design templates Cityrunner 2 Partial Look
(.PDF, .ai, .indd)
Tram Cityrunner Total Look
The side windows can be included in the total design up to 20%. Perforated foils are used for the window areas.
Tram-Cityrunner partial look
Foils above and below the windows (without window areas).
City Light campaigns are often combined with these media: